🔎 Spotlight #5: Inside The Sales Factory
Toronto’s powerhouse for outsourced B2B sales, and home to Pitchpilot.
What The Sales Factory does
The Sales Factory (TSF) is a Toronto-based sales partner that helps B2B companies scale their outbound efforts with speed and precision. Founded in 2018, they specialize in building fully managed outbound teams and go-to-market strategies for startups and scale-ups that need pipeline, fast.
Unlike some firms that rely heavily on offshore resourcing, TSF runs a fully remote, Canada-based team trained to deliver results quickly. They work across sectors like SaaS, logistics, robotics, and fintech, offering everything from SDR support to customer success staffing, appointment setting, market research, and content scripting.
They’ve grown fast, been named one of Canada’s fastest-growing companies, and maintain top ratings on G2 for responsiveness, quality, and speed to impact.
Funding and team snapshot
Founded in 2018 in Toronto
Fully remote team across Canada
Known for hiring top university grads, with a selective acceptance rate
Supports fast-growing B2B clients across software, services, and AI tools
Performance and reputation
TSF’s strength lies in how quickly they integrate with client systems and workflows. Companies working with them report that they are able to stand up outbound programs in weeks, not months, and deliver meetings that convert.
Their G2 reviews consistently highlight professionalism, adaptability, and the fact that TSF often feels like an in-house team rather than an external agency. Many clients credit TSF with not just generating leads, but also improving their overall sales playbooks and processes.
As someone that works in sales, if I were to spin something up of my own, I would 100% consider working with a company like TSF to get my sales engine started. Hiring + training in itself takes so much time, and if you really want speed to lead then something like this could really let you hit the ground running.
Pitchpilot — TSF’s product arm
While The Sales Factory delivers services, they’re also behind Pitchpilot, a call intelligence tool designed for fast-moving GTM teams. Pitchpilot analyzes sales calls to provide quick feedback on delivery, pacing, objection handling, and more.
It integrates with tools like HubSpot and Outreach, or even works with raw MP3s. The experience is fast and simple. You upload a call and within minutes, Pitchpilot breaks down key moments, scores rep performance, and delivers coaching insights you can actually act on.
With a 4.9-star rating on G2, Pitchpilot is quickly becoming a go-to option for sales leaders who want enablement without complexity.
The competitive landscape
The Sales Factory sits in a crowded outsourced sales space, alongside firms like Martal Group, BizDev Labs, and Leadium. TSF’s edge is the combination of Canadian-based talent, rapid ramp-up time, and full-cycle execution. They don’t just hand you meetings, they help shape messaging, refine ICPs, and handle the CRM and tooling behind the scenes.
Pitchpilot, meanwhile, is carving out space in the conversation intelligence market, traditionally dominated by Gong, Chorus, and Avoma. These tools often require enterprise setup and long onboarding cycles. Pitchpilot offers a lightweight, plug-and-play alternative. It’s fast, accessible, and doesn’t require deep integrations to deliver value. For scrappy teams or scaling orgs, that simplicity can be a superpower.
🧭 TSF Roles — Now Hiring
TSF is primarily hiring for sales roles (pretty self-explanatory haha) right now, but they’re always growing, so keep an eye out for more in my Tuesday drops if you’re trying to break into Revenue/Demand Gen.
That’s a wrap on Spotlight #5
If you made it this far, thank you for reading. I hope these spotlights help you discover companies worth your time — and make the job hunt feel just a little bit less overwhelming. Keep an eye out for next Tuesday’s LaunchPad job drop, and if you know someone looking to break into tech or level up, feel free to share this with them too.
Here’s to building something cool, or better yet, joining something cool. 🚀
